The IR Team

Our impressive team brings years of direct response experience to the table. But the best part of working with the IR team is that you’re treated as a member of our family from the very start.
Josh Butowsky
Founder
STATS:
Prior to devoting his work full time to Influencer Response, Josh served as Director of Partnerships at Thrive Market. He built Thrive Market's social media influencer campaign and podcast media from the ground up and grew both into highly efficient marketing channels. Before Thrive Market, Josh was instrumental in starting Dastmalchi’s Influencer Marketing department. With Josh’s leadership, Dastmalchi’s flagship brand Vanity Planet became one of the fastest growing beauty and skincare brands on social media in less than two years. Josh has shared his expertise by speaking on panels at ClamourCon, StyleCon and was recently invited to speak at ICMX Los Angeles. In 2012, his DRTV team at SENSA won Direct Response Marketer of the Year.
Personal Passions:
An avid traveler, Josh has attempted to journey to one country per month. He’s also a Division I soccer player and continues to play in his spare time. Josh also loves going to concerts (and especially enjoys rocking out to 80’s and 90’s bands).
Superhero Talent:
Josh helped Influencer Response generate $8 million in revenue by signing over 15 brands in its first year of business. He credits maintaining a healthy balance of influencer and podcast media when it comes to the company’s big wins.
Jeffrey Campbell
Co-Founder
STATS:
Jeff is a senior level executive that brings 20 years of hands-on direct marketing and direct response experience. Prior to Influencer Response, Jeff served as the President of UFC FIT. He also served as the Executive VP of SENSA where he oversaw customer acquisition and retention. Under his guidance, SENSA grew from $35 million in revenue to $180 million in only three years. Prior positions include COO of Dermacia, Inc. and President of UltraConversions, a wholly owned subsidiary of Intermix Media (previously eUniverse).
Personal Passions:
Jeff continues to test himself physically and mentally whenever possible and loves to learn new things. A father of two daughters, Jeff finds great joy in watching his kids not just grow but thrive. Jeff is also a Cal football fan and loves to catch a game when he gets the chance.
Superhero Talent:
Jeff has an accomplished track record in the development and execution of 
marketing campaigns that utilize multiple media channels while concurrently optimizing operating efficiencies.
Noelle Caliguri
Director of Partnerships
STATS:
In 2013, Noelle Caliguri started working in the marketing department for a YouTube network in Santa Monica, known as FAWN TV (co-launched by YouTube’s biggest beauty guru, Michelle Phan). In 2015, she began working as an Influencer Marketing Account Manager at Vanity Planet, an e-commerce beauty and lifestyle brand. She coordinated over 500 direct-response influencer campaigns across all digital platforms, while cultivating long-term partnerships. Within six months, Noelle instituted Vanity Planet’s celebrity sector and began signing contracts with A-list talent.
Personal Passions:
Noelle likes going to theater performances, listening to live music, and attending cider festivals. An adventure seeker, she also loves checking out new restaurants, trying new cuisines and has a passion for international travel. When she’s not hard at work on innovative marketing campaigns, Noelle enjoys long weekend hikes around San Diego with her pup and fiancé.
Superhero Talent:
No matter what type of campaign Noelle is strategizing, what inspires her is creative storytelling. She specializes in producing cutting-edge content that illuminates the brand’s narrative across all customer touch points.
Angela Lynn
Finance
STATS:
Angie began her career in accounting working alongside the Controller at The William Morris Talent Agency. There she oversaw accounting for one of the agency's busiest departments, requiring regular dealings with Fortune 500 companies. She then joined the Myspace executive team in their new venture Slingshot Labs (owned by Newscorp) as Head of HR and Office Manager.
Personal Passions:
Angie lives with her husband and three young children in the same town she grew up in outside of Los Angeles. In her spare time, she enjoys anything that keeps her active, spending time with her friends and family, murder mysteries and any type of sale!
Superhero Talent:
Angie believes she can do it all and fully commits to that in all aspects of life.

Meet Our MVPs

Each member of our team is dedicated to guiding our brand partners on the path to success.
Tiffany Huang
Partnerships Associate
STATS:
Throughout her college career, Tiffany has held various marketing internships that have equipped her to handle large-scale influencer marketing campaigns. She’s worked with various brands on leveraging social media outlets to drive sales and traffic, as well as rebranding initiatives.
Personal Passions:
Having caught the travel bug during her time abroad in Europe, Tiffany has not put her wanderlust spirit to rest. She has an endless list of places she hopes to visit and plans on checking off each and every destination while taking her laptop with her on the go. When she's not booking a flight, Tiffany enjoys getting outdoors with her friends and family or reading/listening to anything motivational.
Superhero Talent:
Tiffany has always embodied an entrepreneurial drive at heart. She’s excited to see her journey take off!
Yasmeen Garcia
Partnerships Associate
STATS:
Prior to joining Influencer Response in 2019, Yasmeen oversaw Recovery Brands’ brand ambassador program where she utilized the company’s health and wellness thought leaders to drive ongoing media opportunities. She also spearheaded PR initiatives for American Addiction Centers’ California treatment facilities. As such, her efforts have garnered national press coverage in top-tier publications such as Vice, The Huffington Post, and Bustle.
Personal Passions:
Some of Yasmeen’s favorite weekend pastimes include discovering new (to her) coffee shops in San Diego, lounging at the beach, and cruising around Balboa Park.
Superhero Talent:
Yasmeen is a thriving digital marketing professional with a knack for helping organizations elevate their brand through strategic digital public relations.
Arlene Lloyd
Partnerships Associate
STATS:
Arlene first stepped onto the marketing scene as an influencer marketing manager representing notable beauty and health and wellness brands Vanity Planet and Vitagoods. There, she had the opportunity to oversee more than 1,000 campaigns including partnerships with professional athletes in the Olympics, NBA, UFC and Bellator. Her strong background in consumer marketing and influencer relations has helped to create and maintain a reputable name in the health and fitness sector for those brands. Her success there has made her a key asset in building influencer strategies from the ground up at several startups brands since then.
Personal Passions:
When she’s not loading up the camper van for a weekend off the grid with her hubby and fur children, Jabba and Randall, Arlene spends her weekends kicking butt and taking names as the “flag-hacking queen” in her beach football league. She’ll never pass up a Pinterest-inspired home improvement project and is a sucker for the occasional Sunday afternoon FRIENDS re-run (YES, Ross and Rachel WERE on a break, and NO, this is not up for debate). Oh, and go Steelers!
Superhero Talent:
Arlene specializes in creating long-lasting professional relationships with each of her clients and takes on every project in an efficient and convenient manner. She can also make a mean spicy marg, but we’ll save that demonstration for the office happy hour.
Melody Day
Partnerships Associate
STATS:
While she was an undergraduate, Melody had the opportunity to work on several major influencer accounts in the healthcare, consumer goods and lifestyle sectors through her internship at a digital marketing agency. Her background in strategically planning organic and paid social media campaigns through course projects and other internships has given her plenty of experience both in analyzing data and writing targeted copy that hits all of the client’s key messaging points.
Personal Passions:
Melody is passionate about four things: books, food, travel, and social dancing. On a typical Friday night, you’ll likely either find her curled up with one of her favorite Victorian novels or out swing dancing in Hillcrest. Her top three places she has been to include Croatia, Scotland and Japan, and her favorite food would have to be a tie between Korean hot pot and Lebanese kebabs.
Superhero Talent:
Melody has a flair for the creative side of marketing; she is skilled at designing content on Canva and writing eye-catching pitches or copy for websites, social channels, and email.
Vickie Chutipanyaporn
Partnerships Associate
STATS:
After graduating in 2018, Vickie has held multiple roles in social media for Microsoft and Q13 FOX. During that time, she helped produce quality engagements while maintaining brand voice. Previously, she was a talent manager at Gushcloud Talent Agency managing top tier influencers and their paid campaigns, driving high ROIs for brands. With her knowledge in influencer marketing and positive personality, she’s always received outstanding feedback from her clients.
Personal Passions:
Free-spirited and adventurous, Vickie loves the little things in life such as spending time with her friends and family, traveling and going to music festivals. You will always see her capturing all her favorite moments on her camera roll.
Superhero Talent:
Vickie is known for creating and maintaining reputable relationships with her talent and brands.
Carla Hernandez
Partnerships Associate
STATS:
During her undergraduate career, Carla worked at a marketing agency managing social media accounts for multiple beauty shops around San Diego county. She worked closely with the CEO to develop pitches, create branded content, and perform research to better understand product value.
Personal Passions:
Traveling to different parts of the world is her favorite pastime when she is not watching a cheesy Rom-Com with a plate full of sushi on her couch. Occasionally you will find her baking new recipes she finds on Pinterest for her friends and family to try.
Superhero Talent:
Carla had the highest customer service rate in her retail job through college. She knows the benefits of creating and maintaining remarkable relationships.