The IR Team

Our impressive team brings years of direct response experience to the table. But the best part of working with the IR team is that you’re treated as a member of our family from the very start.
Josh Butowsky
Founder
STATS:
Prior to devoting his work full time to Influencer Response, Josh served as Director of Partnerships at Thrive Market. He built Thrive Market's social media influencer campaign and podcast media from the ground up and grew both into highly efficient marketing channels. Before Thrive Market, Josh was instrumental in starting Dastmalchi’s Influencer Marketing department. With Josh’s leadership, Dastmalchi’s flagship brand Vanity Planet became one of the fastest growing beauty and skincare brands on social media in less than two years. Josh has shared his expertise by speaking on panels at ClamourCon, StyleCon and was recently invited to speak at ICMX Los Angeles. In 2012, his DRTV team at SENSA won Direct Response Marketer of the Year.
Personal Passions:
An avid traveler, Josh has attempted to journey to one country per month. He’s also a Division I soccer player and continues to play in his spare time. Josh also loves going to concerts (and especially enjoys rocking out to 80’s and 90’s bands).
Superhero Talent:
Josh helped Influencer Response generate $8 million in revenue by signing over 15 brands in its first year of business. He credits maintaining a healthy balance of influencer and podcast media when it comes to the company’s big wins.
Jeffrey Campbell
Co-Founder
STATS:
Jeff is a senior level executive that brings 20 years of hands-on direct marketing and direct response experience. Prior to Influencer Response, Jeff served as the President of UFC FIT. He also served as the Executive VP of SENSA where he oversaw customer acquisition and retention. Under his guidance, SENSA grew from $35 million in revenue to $180 million in only three years. Prior positions include COO of Dermacia, Inc. and President of UltraConversions, a wholly owned subsidiary of Intermix Media (previously eUniverse).
Personal Passions:
Jeff continues to test himself physically and mentally whenever possible and loves to learn new things. A father of two daughters, Jeff finds great joy in watching his kids not just grow but thrive. Jeff is also a Cal football fan and loves to catch a game when he gets the chance.
Superhero Talent:
Jeff has an accomplished track record in the development and execution of 
marketing campaigns that utilize multiple media channels while concurrently optimizing operating efficiencies.
Noelle Caliguri
Director of Partnerships
STATS:
In 2013, Noelle Caliguri started working in the marketing department for a YouTube network in Santa Monica, known as FAWN TV (co-launched by YouTube’s biggest beauty guru, Michelle Phan). In 2015, she began working as an Influencer Marketing Account Manager at Vanity Planet, an e-commerce beauty and lifestyle brand. She coordinated over 500 direct-response influencer campaigns across all digital platforms, while cultivating long-term partnerships. Within six months, Noelle instituted Vanity Planet’s celebrity sector and began signing contracts with A-list talent.
Personal Passions:
Noelle likes going to theater performances, listening to live music, and attending cider festivals. An adventure seeker, she also loves checking out new restaurants, trying new cuisines and has a passion for international travel. When she’s not hard at work on innovative marketing campaigns, Noelle enjoys long weekend hikes around San Diego with her pup and fiancé.
Superhero Talent:
No matter what type of campaign Noelle is strategizing, what inspires her is creative storytelling. She specializes in producing cutting-edge content that illuminates the brand’s narrative across all customer touch points.
Angela Lynn
Finance
STATS:
Angie began her career in accounting working alongside the Controller at The William Morris Talent Agency. There she oversaw accounting for one of the agency's busiest departments, requiring regular dealings with Fortune 500 companies. She then joined the Myspace executive team in their new venture Slingshot Labs (owned by Newscorp) as Head of HR and Office Manager.
Personal Passions:
Angie lives with her husband and three young children in the same town she grew up in outside of Los Angeles. In her spare time, she enjoys anything that keeps her active, spending time with her friends and family, murder mysteries and any type of sale!
Superhero Talent:
Angie believes she can do it all and fully commits to that in all aspects of life.

Meet Our MVPs

Each member of our team is dedicated to guiding our brand partners on the path to success.
Tiffany Huang
Partnerships Associate
STATS:
Throughout her college career, Tiffany has held various marketing internships that have equipped her to handle large-scale influencer marketing campaigns. She’s worked with various brands on leveraging social media outlets to drive sales and traffic, as well as rebranding initiatives.
Personal Passions:
Having caught the travel bug during her time abroad in Europe, Tiffany has not put her wanderlust spirit to rest. She has an endless list of places she hopes to visit and plans on checking off each and every destination while taking her laptop with her on the go. When she's not booking a flight, Tiffany enjoys getting outdoors with her friends and family or reading/listening to anything motivational.
Superhero Talent:
Tiffany has always embodied an entrepreneurial drive at heart. She’s excited to see her journey take off!
Yasmeen Garcia
Partnerships Associate
STATS:
Prior to joining Influencer Response in 2019, Yasmeen oversaw Recovery Brands’ brand ambassador program where she utilized the company’s health and wellness thought leaders to drive ongoing media opportunities. She also spearheaded PR initiatives for American Addiction Centers’ California treatment facilities. As such, her efforts have garnered national press coverage in top-tier publications such as Vice, The Huffington Post, and Bustle.
Personal Passions:
Some of Yasmeen’s favorite weekend pastimes include discovering new (to her) coffee shops in San Diego, lounging at the beach, and cruising around Balboa Park.
Superhero Talent:
Yasmeen is a thriving digital marketing professional with a knack for helping organizations elevate their brand through strategic digital public relations.
Shane Estrada
Podcast Media Buyer
STATS:
Since graduating college in 2017, Shane has held various roles in media including advertising, production, and streaming operations. Prior to joining Influencer Response in 2019, he coordinated end-to-end podcast media buys from negotiation, monitoring, optimization, and execution for over 30 direct response clients.
Personal Passions:
Shane lives in Downtown Los Angeles. In his free time, you can find him taking landscape photos in the hills of Los Angeles, at the beach, or eating Korean BBQ.
Superhero Talent:
Shane leverages his negotiation skills to help clients lift brand awareness and sales through podcasts.