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TAO Clean

Innovative technology meets customized campaigning.
TAO Clean is taking personal care to a whole new level. In fact, the brand’s innovative technology has transformed good hygiene into an artform with a stunningly sleek line of cleansing devices you can incorporate into your daily routine. If you’re looking for a toothbrush worthy of Judy Jetson, TAO Clean has you covered.

It was sister brand Vanity Planet who first referred TAO Clean to us. Vanity Planet, a popular beauty care line, worked to shape influencer marketing for over five years and is one of the most recognizable social media influencer brands.

Initially, TAO Clean wanted to test in the YouTube space, but Influencer Response convinced the forward-thinking brand to take a leap of faith and focus on IG stories since it wasn't as saturated with beauty competitors.

While this was TAO Clean’s first large influencer test, the results were overwhelming. Orders shot up, and the brand continues to enjoy the benefits of IR’s expertise.
GOALS
Venture into the IG, YouTube, and podcast space to hit brand's ROAS goal and cost per click while also hitting monthly budgets.
STRATEGY
IR created customized messaging for IG, YouTube and podcast to ensure maximum response rates―all of which is included as part of IR’s services.
RESults
  • TAO Clean ran a test and received over 1,700 orders in the first month at an extremely healthy CPA.
  • TAO Clean is now using their content to boost their influencer's content through paid media.
Big Wins
Virtually overnight, TAO Clean increased their budget 1500 percent for the remainder of the year, booking over 100 paid influencer activations.
“It has been an absolute pleasure working with the Influencer Response team. They are organized, dedicated, and forward thinking. They have been a huge part of our success in growing our business.”
Marcus Hatcher, Director of Business Development at TAO Clean

Let's Connect

Want to see how podcast and influencer marketing can boost your brand’s numbers? Fill out the form below and let’s get started.
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Let's Connect

Want to see how influencer and podcast marketing can boost your brand’s numbers? Fill out the form below and let’s get started.
By clicking submit below, we'll use your info to reach out to you directly.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© Influencer Response 2020
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