Oh baby! We love spreading the word about our clients so when they do the same for us, we’re especially pumped. That’s what happened when one of our clients referred Newton Baby to IR after months of strong results.
Newton Baby is helping babies (and parents) get some much-needed shuteye with its line of hypoallergenic, breathable crib mattresses that allow for 97 percent more airflow than traditional crib mattresses.
The baby-focused brand had never done paid influencer activations until working with IR. We couldn’t help but wonder if a higher-priced crib mattress would resonate with the younger social media audience, but we always love a challenge!
It turns out, we were right on target. Through our expertise, Newton Baby continues to see a major growth in ROI, with more and more orders coming directly from influencer links.
You might say this partnership is a real bundle of joy.
Achieve brand's ROAS goal and cost per click while also hitting monthly budgets.
Identify a social media space that was not over-saturated with other baby product companies and partner with top mommy bloggers to amplify the brand’s content through paid media. IR customized all messaging and creative concepts to drive max response rates. Since this was a tougher sell due to the higher product price point, we needed to achieve very low cost per clicks. That way Newton Baby could retarget through daily emails and paid media efforts without cannibalizing on influencer quality.
Since early 2019, Newton Baby continues to increase their monthly influencer budgets while still hitting CPC and ROAS targets.
Excited by the results, Newton Baby has rolled out a larger campaign and invested more into boosting influencer assets through paid media.