The IR Difference

Unlike other agencies, Influencer Response offers brands a total solution for managing every aspect of podcast- and influencer-driven marketing campaigns. With years of experience and exclusive data software (IR Media Buy) as our foundation, our full-service, performance-driven agency is more than equipt to scale your podcast media and influencer marketing while maintaining a healthy ROI.

IR is not, however, a talent agency or platform for managing influencers. Instead, we operate as an extension of your in-house team, working to connect your brand with top-converting podcasts and influencers at the lowest industry rates possible. Best of all, we understand that numbers matter and ensure that every campaign generates trackable data to hit your targets and maximize results.

Why Podcast & Influencer Marketing?

Will podcast and influencer marketing really have an impact on your brand? Rather than bore you with arguments you've probably heard many times over, here are three less discussed but crucial reasons to take action now:

The halo effect from other marketing channels within your company will be impossible to ignore. Soon your paid media team will be begging for more leads to retarget since the quality of podcast and influencer traffic is far more credible than many other marketing channels’ leads.
Your competitors are already doing it. If you wait too long to get in the game, chances are your competitors will have secured the best podcasts and influencers with exclusive deals indefinitely. This is one of the biggest challenges when it comes to scaling campaigns.
We find our clients’ KPIs are either equal or better than most other marketing channels.

Why Influencer & Podcast Marketing?

The halo effect from other marketing channels within your company will be impossible to ignore. Soon your paid media team will be begging for more leads to retarget since the quality of podcast and influencer traffic is far more credible than many other marketing channels’ leads.
Your competitors are already doing it. If you wait too long to get in the game, chances are your competitors will have secured the best podcasts and influencers with exclusive deals indefinitely. This is one of the biggest challenges when it comes to scaling campaigns.
We find our clients’ KPIs are either equal or better than most other marketing channels.

Standards

Influencer
Response

Self-Serving
Platform

Multi-Channel
Network

Talent
Agency

Direct response, full-service, podcast and influencer marketing agency